The Nielsen Company (Thailand) Co Ltd data showed from January to November this year, ad revenue totalled 92.7 billion baht, down 5.7% from the previous year. “However, ad agencies believe the total billings were more likely 78.8 billion baht, down 13.9%,” said Pawat Ruangdejworachai, media director of Media Intelligence Co Ltd. “When taking into account a special event in October, total ad revenue should be 85.8 billion baht, down 14.5%, the lowest in 10 years,” he said. In any case, competition will likely intensify among media, especially TV. Print media will continue on its downward spiral, especially magazines, several of which have closed this year, he said.

Source: Bangkok Post December 14, 2017 09:11 UTC